, Behold Apple’s Stunning Los Angeles Flagship Store In A 1920s Theater, The Nzuchi News Forbes

Behold Apple’s Stunning Los Angeles Flagship Store In A 1920s Theater

, Behold Apple’s Stunning Los Angeles Flagship Store In A 1920s Theater, The Nzuchi News Forbes

Leave it to Apple to turn a nearly forgotten movie theater downtown Los Angeles into a gleaming new exemplar of historic preservation—not to mention old-fashioned iPhone-era commerce.

The 1927 Tower Theatre, designed by architect S. Charles Lee, shuttered in 1988 and sat mostly dormant until Apple designers from Foster + Partners returned the building to its original glory, and then some. The project took nearly two years and required delicate restoration of lighting fixtures, coffered ceilings and soaring arched columns.


From multi-tiered chandeliers that glitter diamond-like again to a meticulously restored stained-glass window glinting with the image of an old Hollywood film strip, the new Apple flagship on South Broadway was designed to reflect the creative spirit of the city around it.

AppleTower Theatre – Apple Store – Apple

“At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People, in a statement. “Apple Tower Theatre honors the rich history and legacy of this entertainment capital.”


Along with the retail space and roving Apple Geniuses, the location features Today at Apple Creative Studios, described as “a global initiative that will provide hands-on experience and mentorship to young creatives, kicking off with the opening of the new store in Los Angeles.”

The triumph of the design is on view immediately upon entering the doors on Broadway, with a lobby said to be inspired by Charles Garnier’s Paris Opera house, with a colossal arched stairway fit with bronze handrails and set against marble Corinthian columns.


When it opened in 1927, the Baroque Revival-style Tower Theatre was the first in Los Angeles to show sound movies—the premiere of The Jazz Singer, starring Al Jolson, was held there—and feature what was initially billed as “manufactured weather,” which today we call air conditioning.

In more recent years, Hollywood scouting agents chose the spot as an evocative backdrop for movies that included Mambo Kings, Last Action Hero, Coyote Ugly and Fight Club.

The store opens Thursday, June 24, at 10 a.m. and will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday

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