Last Week, BTS’s ‘Butter’ Almost Outperformed The Rest Of The Top 10 Music Videos In The World
It’s no surprise that the music video that accompanies BTS’s new single “Butter” debuted at No. 1 on YouTube’s weekly chart of the most-viewed clips on the site, as the band is perhaps the biggest in the world right now. The septet’s new visual opened with several hundred million plays in just the first seven days it was out, and every other title pales in comparison.
In fact, “Butter” performed so well upon its arrival, it nearly racked up more views in its first week than the rest of the top 10 combined. Almost.
“Butter” earned 235 million views in its first seven-day period on YouTube, which is far and away the largest sum of the frame. The No. 2 video, Jubin Nautiyal’s “Lut Gaye,” only racked up 41.4 million clicks. That’s actually up from last time around, but it’s only a fraction of what the K-pop titans were able to pull off with their latest global smash.
Looking at the rest of the top 10 on YouTube’s weekly ranking of the music videos that were watched the most, it looks like “Butter” outperformed the entire top tier, but they missed that feat by a few million plays. Instead, the band can feel happy knowing that their treatment was viewed more than the titles that land at Nos. 2 through 9 combined. That group includes the aforementioned “Lut Gaye,” Bella Porch’s “Build A Bitch,” as well as popular releases from the biggest stars in the Latin space, such as Karol G and Mariah Angeliq (“El Makinon”), Myke Towers and Sebastián Yatra (“Pareja Del Año”) and Natti Natasha and Becky G (“Ram Pam Pam,” which actually fills two spots).
Impressively, BTS’s “Butter” occupies two spaces inside the global top 10, as the video of their performance of the track at the 2021 Billboard Music Awards opens at No. 4 with just under 30 million views. The band claims seven spots on the 100-rung tally, as a number of their popular releases surge in popularity. “Dynamite” lifts from No. 27 to No. 15 (18.2 million), “Film Out” returns to the list at No. 36 (10.6 million), the Steve Aoki remix of “Mic Drop” vaults from No. 96 all the way to No. 41 (10 million), “Idol” reappears at No. 69 (7.83 million) while “Fake Love” narrowly breaks onto the ranking at all, landing at No. 99 (6.84 million).