, This Week In XR: VR Ad Excitement, Tencent Invests $50M In Ultraleap, The Linkedin Of VR, The Nzuchi News Forbes

This Week In XR: VR Ad Excitement, Tencent Invests $50M In Ultraleap, The Linkedin Of VR

, This Week In XR: VR Ad Excitement, Tencent Invests $50M In Ultraleap, The Linkedin Of VR, The Nzuchi News Forbes

Many words were written about the Facebook testing of ads inside of Resolution’s Blastron this week. Here are a few of our favorites:

Facebook’s VR advertising plans feel inevitable, but it’s starting off rocky

Facebook’s entry into VR advertising isn’t going too well 

The one developer who publicly agreed to try Facebook’s VR ads is already backing away

Blaston Review Bombed After Facebook Ad Announcement

Editorial: Facebook, its DNA, and the VR ads


Personally, I’m surprised by three things, though I shouldn’t be. First, people hate to pay for things. Second, when you lose someone’s trust, it’s really hard to get it back, as Facebook is now seeing, no matter how cringefully hard they try to be transparent. Finally, there is a right way to do this. Fortnite sets a good example.

Ultraleap Scores 50M from Tencent. Ultraleap makes hand tracking haptic (touch) technology. The work with Qualcomm, Varjo, and others to create high end enterprise applications for XR. Chinese technology giant Tencent is the world’s largest video game developer.

Engage (VRE.L) Raises $10 M, Announces Oasis, Metaverse For Business The popular cross platform for online learning and training is going to use the proceeds to pivot into connected, public and private, social worlds. CEO David Whelan says the company is going to be “the Linkedin of VR.” 

VR Developer Moth+Flame announced a 2.5M seed funding round, led by Bee Partners. The company creates VR training programs for suicide and sexual assault prevention for the Air Force and private industry. 

Varjo Reality Cloud lets you virtually experience a real place via ‘teleportation.’ CEO Urho Konttori livestreamed a dramatic speech which began: “No more Holographic visuals that you get with AR glasses. No more narrow field of view. Instead, photo-realistic, ultra-low latency pass through mixed reality where virtual objects finally look real. So real that you need to touch them to understand they aren’t real… all while you are capturing and sharing the entire physical reality around us in real time.”

Computer Vision solution TechSee is launching its brand new self-service AI product EVE Cortex next week. EVE allows customers and repair technicians alike to repair their devices and utilities by simply pointing their smartphone camera at the problem and the product’s augmented reality and artificial intelligence will automatically detect how to fix it. The AI can detect right away what the product is, which model, which part is broken, etc.

This Week in XR is now a podcast hosted by Paramount’s Futurist Ted Schilowitz and Charlie Fink, the author of this weekly column. You can find it on podcasting platforms Spotify, iTunes, and YouTube.

What We’re Reading

How to Work in Virtual Reality, and Why You’d Even Want To (Gizmodo)

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