WWE SmackDown Viewership Up Nearly 10% Compared To Pandemic-Era
WWE SmackDown’s final viewership saw the Fox show—WWE’s return to live crowds—garner 2.310 million viewers for the go-home show for Money in the Bank 2021.
The number represents the show’s best viewership since the January 22 broadcast, and was up 16.31% from last weeks viewership of 1.961 million. SmackDown’s 0.66 rating in the 18-49 demographic was up a staggering 37.5% from last week’s 0.48 rating, and the total viewership number was up 9.74% compared to SmackDown viewership throughout the pandemic from March 13, 2020 to July 9, 2021.
The network show averaged 2.105 million viewers during that span.
Live fans returning was the main attraction for Friday’s show, with no major title matches or angles announced outside of a rumored surprise return for Finn Balor, which came to fruition. As WWE continues to rollout its large catalog of big returns, it would behoove the promotion to advertise some of them in advance to capitalize on its current momentum with fans back in the stands.
While WWE’s influx of star power is exactly what it needs right now, and the aforementioned stars all appear to have a creative direction. But the promotion also needs to caution itself in bringing back too many stars in such a short time frame so as not to lose anybody in the shuffle as it looks to return to pre-pandemic viewership numbers.